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India News Releases
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(India.CityRegions.Com, September 23, 2017 ) "Targeting Millennials with Insurance", explores consumers who have not yet entered the mass market. It identifies how millennials' needs and preferences differ to the mass market and where the opportunities lie in targeting them. With reference to each general insurance product it discusses the opportunity in targeting millennials, product penetration and the top providers among millennials, and what product features are important when targeting the demographic.
Millennials have differing needs and preferences when it comes to insurance compared to mass market consumers. This needs to be kept in mind when developing products and services. Ownership of insurable assets among millennials is low due to the economic landscape they have grown up in making it hard to save. They are more likely to rent than own a home, are interested in car sharing, and they prioritize holidays and short-term experiences as opposed to longer-term goals. These factors mean that in some product lines standard insurance packages do not fit their needs. Millennials are also digital natives who prefer to access goods and services online and will favor technologically innovative insurance policies.
For more information about this report: http://www.reportsweb.com/targeting-millennials-with-insurance
Scope
- There are 14.7 million millennials in the UK, which amounts to 28.6% of the adult population. - Millennials are most engaged with car and travel insurance. This is because they are more likely to learn to drive and go on holiday before moving out from home. 75.3% and 61.6% of millennials have car and travel insurance respectively. - Contents insurance is the most popular home insurance policy type among millennials. This is due to the fact that the majority of millennials live in privately rented accommodation.
Request Sample Copy at http://www.reportsweb.com/inquiry&RW0001766111/sample
Table of Content: Millennial Characteristics Car Insurance Home Insurance Travel Insurance Pet Insurance
Companies Mentioned: Admiral Aviva AXA Hastings Direct Churchill Tesco Bank Barclays AA Direct Line Metromile Cuvva Allianz Belong Safe Back Me Up Insure A Thing Trov Alpha The Post Office Thomas Cook Nationwide O2 Petplan Animal Friends Asda Pets At Home Argos Kennel Club Healthy Pets FitBark PitPat Bought by Many Inquire for Report at http://www.reportsweb.com/inquiry&RW0001766111/buying
ReportsWeb.com
Rajat Sahni
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com
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