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The Sales Forecasting Acceleration Guide
18 May 2018 at 12:00am

Forecasting is part of life for every sales team. But the time investment involved in most team's forecasting process creates a drag on their reps. Rather than spend time selling, reps must endure interrogation over the state of their deals. Accelerating the forecasting process gives reps more time to sell and managers more accurate, timely insight into their pipeline. 

You'll learn how to:

Determine your thresholds for accuracy Identify the data that you should include when examining deals as part of your forecasting process Build a process for your sales forecasting that your team will be happy to work Find a balance between sales forecasting and execution

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The 7 Things You Need to Know for Effective Sales Forecasting
18 May 2018 at 12:00am

Any business worth its salt will incorporate sales forecasting as an integral part of its operations. However, too many businesses nowadays disregard or trivialize sales forecasting because they believe it's "just a number" or because their forecasts have been unreliable in the past. Before you join them in agreement, you need to know these seven things about effective sales forecasting from the experts at Datahug. 

You'll learn why:

There's More than Your Job on the Line Modern Forecasting Starts with the Rep Good Forecasting Is Good Sales Practice You Can't Afford to Spend Days in Spreadsheets Waiting for Perfection Is Costing You Money Transparency Is Good in Sales Teams Small Changes Can Sink a Big Forecast

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The Essentials of Marketing - Spring 2018 Kit
17 May 2018 at 2:05pm
The Essentials of Marketing ? Spring 2018 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing related decisions.

The following kit contents will help you get the most out of your Marketing research:Process to Customer: Take the Customer JourneyThe Essentials of Turning Abandoned Carts into SalesBreaking Barriers: How Today's Conferencing Tools Remove Silos and Optimize ProductivityCreate your ideal data quality strategy

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The Essentials for CMOs - Spring 2018 Kit
17 May 2018 at 2:05pm
The Essentials for CMOs ? Spring 2018 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your CMO related decisions.

The following kit contents will help you get the most out of your marketing research:Process to Customer: Take the Customer JourneyThe Essentials of Turning Abandoned Carts into SalesBreaking Barriers: How Today's Conferencing Tools Remove Silos and Optimize ProductivityCreate your ideal data quality strategy

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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide t...
17 May 2018 at 2:05pm
The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.

The following kit contents will help you get the most out of your Marketing research:The Social Marketer's Guide to PinterestProcess to Customer: Take the Customer JourneyThe Essentials of Turning Abandoned Carts into Sales

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Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary
17 May 2018 at 2:05pm
The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort.

The following kit contents will help you get the most out of your Marketing research:Meatball Sundae: Is Your Marketing Out of Sync?Process to Customer: Take the Customer JourneyThe Essentials of Turning Abandoned Carts into Sales

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Marketing Must-Haves for 2018
17 May 2018 at 2:05pm
Download this kit today to learn important marketing tactics for 2018 to help your business succeed. You'll get templates, instructions, meeting agendas, technology recommendations and more. Plus, you?ll get the latest coverage of important developments in marketing.

Kit includes: Developing an Account-Based Marketing ProgramA workbook for success to help you turn a great idea and a good strategy into action These additional resources will also help you get the most out of your marketing research:Developing an Account-Based Marketing ProgramProcess to Customer: Take the Customer JourneyThe Essentials of Turning Abandoned Carts into Sales

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The Ultimate Guide to Behavioral Assessments
17 May 2018 at 12:00am
Find out how to improve communication and engage teams by leveraging Behavioral Assessments!

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WEBINAR: Unlocking the Secrets to Successful AI-Powered Marketing
17 May 2018 at 12:00am

This webinar will help Marketers, Product Managers, and Data-Obsessed leaders looking to drive customer engagement, increase retention, and drive higher LTV!

DATE: Thursday, June 7, 2018 TIME: 11am PT/2pm ET

Join Blueshift and our special guests on Thursday, June 7th as we discuss the biggest obstacles marketers face in their efforts to apply AI to marketing.  We’ll look at new market research on this topic done by Blueshift and TechValidate, discuss the results with actual customer experiences, and give you recommendations that will put you back in the driver’s seat of using your customer data to drive effective AI-powered marketing campaigns.

You'll leave the webinar with the following capabilities:

A solid understanding of the impact of AI on your marketing & customer engagement strategy Effective ways to leverage your customer data to drive personalization and cross-channel marketing Key strategies that give you a crawl-walk-run approach to activating your customer data for AI powered marketing 

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Marketing Strategy in Eight Steps - Creating a Roadmap for Success
16 May 2018 at 12:00am

Many companies struggle with marketing because they don't have a strategic plan. Instead, they throw spaghetti at the wall to see what sticks. Your marketing must be focused so you're doing the right things at the right time for the right target audiences. 

This eBook shows you how to create a marketing strategy in 8 steps:

Learn how to establish goals and objectives Focus on target audiences so marketing resonates with people who matter Learn how to list, rank and prioritize your marketing to drive efficiencies and work within your budget

Learn how to create a strategic plan that moves you forward with structure and cohesion.



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