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The Essentials for CMOs - Summer 2019 Kit
22 Jul 2019 at 6:35am
The Essentials for CMOs ? Summer 2019 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your CMO related decisions.

The following kit contents will help you get the most out of your marketing research:The 9 Ingredients You Need to Create Better Content[2019 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation VendorsBuilding Your Brand Using Social MediaThe Real Cost of OTT

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5 Tips for Setting Measurable Social Media Goals
22 Jul 2019 at 12:00am

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every organization must determine the applicable metrics that move it closer to realizing its goals.

Use this tip sheet to help you set goals that define success in your own organization.



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The A to Z Guide for Influencer Marketing
22 Jul 2019 at 12:00am

We’ve put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships.

Like any relationship, working with influencers is a balance give and take and requires work. But, when 81% of marketers say influencer marketing works, they must not be wrong.

Identify and build meaningful relationships with key influencers Get the most out of your relationships with regular give and take Keep in mind the language you’re using to share your message Broadcast your key messages and drive more results

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5 Steps to Make Your Social Media Listening Program More Effective
22 Jul 2019 at 12:00am

Most companies today have some sort of social intelligence program in place to keep track of what people are saying about their brand, company or products online. But it might be time to take another look at your listening strategy and see if it could use some fine-tuning. Read this eBook to ensure you're really optimizing your listening efforts across these core areas:

Focus Your Efforts: Understand what you expect and want from listening. Set Objectives: What does success and failure look to your organization? Resource Planning: Keep track of who, what, when, and how. Workflows: Make insights sharing with the team easy. Results & Learning: Take what you learn and apply it.

By the time you finish reading our eBook, you'll know the next steps you need to take to make the most of your social media listening programs.



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Best Practices for Utilizing Social Insights to Plan and Measure Campaigns
22 Jul 2019 at 12:00am

In the Planning and Measuring Campaigns Playbook, we cover tips, strategies, and tactics for ensuring that when you develop a social media campaign actionable data is at the heart of it from beginning to end.

What’s Inside:

How to set the right campaign goals Utilizing paid social media for support Effective campaign research tips Developing a campaign launch plan Validating your approach with follow up reporting

To learn how to do all of this and more, simply fill out the form to download the playbook.



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The Ultimate Social Media Audit Guide
22 Jul 2019 at 12:00am

It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing a Social Media Audit can provide you with meaningful insight that can help you make better informed decisions.

In this eBook you’ll learn why a Social Media Audit makes good business sense and get some practical advice for performing an effective and accurate audit.

See what’s inside our new Social Media Audit Guide:

Network Inventory
Get a comprehensive view of which social channels your brand is utilizing

Policy Review
Examine the processes involved when creating social posts

Brand Activity
Review the results of your social media goals to determine the success of your brand

Competitive Insights
Prepare a side-by-side analysis of your brand paired with competitors

Brand Report Summary
Pull all of the pieces together to provide a report summary of your audit analysis



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CMO Social Media Guide: Everything is Still Different
22 Jul 2019 at 12:00am

The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re working at the coal-face of social every day, it can be difficult for senior executives to keep up with the rapid pace of change.

This eBook provides a high-level overview of the current state of social media, to help VP level executives understand the platforms and strategies that matter in 2018.



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5 Ways to Generate New Revenue Streams for Your Agency
22 Jul 2019 at 12:00am

As clients expect more from agencies, profit margins are shrinking. The good news – your social marketing solution doesn’t have to feel like a drain on resources with little return on investment.

In this eBook, you’ll get a step-by-step guide on how to turn these resources into a profit engine that gets attention and delivers real results.

Find the Best Fit
Top features to look for in social marketing software and services

Get Smart about Data
Learn 4 ways to showcase areas of opportunity and improvement

Build Trust
Discover new ways to add value and grow client accounts

Identify New Projects
Discover credible proof points for the next proposal

Prove ROI
Use historical data to benchmark and define success criteria



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Smart Marketers Guide to Social Media Management
22 Jul 2019 at 12:00am

In this eBook, we’ve assembled some our best practices in social media management and community engagement so you can put your best foot forward and make connections online – something that adds incredible value to both your audiences and your company.

Tips include:

Know your audience Don’t shy away from negative posts Showcase your brand’s personality … and more!

Meet your customers where they are, and harness the power of this new era of expectations, one where technology and communications collide to give us better insights, clearer actions, and more agile businesses than ever before.



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How to Accurately Track Your Social Media Buzz
22 Jul 2019 at 12:00am

Marketers used to rely on customer surveys and media coverage to track buzz surrounding their company. But now, social media has turned the whole world into a huge, always-on focus group, making social media monitoring tools essential for any marketer. By tracking how your brand is discussed in social, you can measure the success of your campaigns, or adapt your strategy on the fly in response to live feedback from your audiences.

Stay on top of the buzz with this tip sheet:

Discover the secret formula for turning brand awareness into brand loyalty

Know which numbers to pay attention to for a more accurate measure of campaign performance

Understand why post volume and other vanity metrics may have nothing to do with the success of a campaign

Establish a buzz baseline before you begin your campaign so you can analyze new engagements

This tip sheet takes the guesswork out of tracking the conversations surrounding your campaigns. Whether you are trying to become a thought leader, generating leads, increasing brand awareness, or dealing with a crisis, analyzing social buzz can provide you with a clear direction for success.



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