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Web Content Management Strategies
20 Sep 2018 at 6:20am

Wednesday, October 3 at 10am PT/ 1pm ET/ 7pm CET

Many organizations are fearful that a CMS transition will take months (or more), cost a fortune and require armies of consultants. Replatforming is seen as too costly and time consuming to return real value. However, new platforms are making it easier and faster than ever to switch to support a new initiative, a partial transition or complete re-platforming.

Join CMSWire and Perfect Sense for a live, hour-long webinar as we cover the capabilities and features required to ensure a rapid site launch so you can hit the ground running.

This webinar will cover:

How companies are expediting the launch of modern digital experiences The five criteria companies should consider before selecting a vendor How headless architecture should play a role in your decision

Bonus: One webinar attendee that stays until the end of the webinar has the chance to win a 2-Day Conference Pass to CMSWire's DX Summit 2018, November 12-14, in Chicago (a value of $1895). The winner will be announced at the end of the live Q&A.

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7 Tips to Overcome the Digital Work Crisis
20 Sep 2018 at 12:00am

Wednesday, October 10 at 10am PT/ 1pm ET/ 7pm CET

Digitization creates infinite possibilities. Along with these possibilities, it also brings new pressures that today’s organizations are not prepared to handle. Tool overload, collaboration issuse and siloed data can spell big trouble for organizations. And those that fail to modernize their workplace and processes will be left behind.

Join CMSWire and Cheryl Cran, work futurist and author, and Heather Hurst, Senior Director of Communications at Workfront, for a live, hour-long webinar complete with a review of the findings in the 2018 State of Work Survey and tips to win in the age of digital transformation.

This webinar will cover:

How teams can overcome their disconnection to execute well together The streamlining of work processes and workflows to speed up your project delivery rate Bringing innovation back to the workplace to ensure that your company stays on top

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The One PPC Advertising Mistake to Avoid at All Costs
19 Sep 2018 at 9:20am
Avoid overspending on marketing that doesn’t work Uncover the mistake that’s costing you thousands (and what to do instead) How to attract 8-10 more new patients per month

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The Essential Guide to ABM
19 Sep 2018 at 12:00am

The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.

As a vendor, you might ask: How do I reach anonymous stakeholders? How do I help stakeholders reach a consensus? How do I deliver relevant messaging at each purchase stage?

ABM coordinates sales and marketing campaigns across all stages. Whether you’re targeting 5 or 50,000 accounts, ABM can scale 1:1 account targeting for your organization.

Triblio has supported thousands of ABM campaigns to help clients achieve award-winning results. This eBook shares real client campaigns and distills the ABM essentials into a battle-tested “Ready-Set-Go” framework. Learn how to choose the optimal level of personalization, messaging, and channels for each target audience.

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FinancialForce Orchestrates ABM Campaigns with Sales Plays to Generate Revenue
19 Sep 2018 at 12:00am

"Our number one KPI is driving pipeline for the sales team," according to Ciaran Mahony, Director of Demand Generation at FinancialForce. Triblio helps FinancialForce drive pipeline and grow revenue through account-based marketing and sales campaigns for tier 1, tier 2, and tier 3 accounts.

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GDPR: Impact and Opportunity - How Marketing Leaders Addressed GDPR Readiness...
18 Sep 2018 at 3:35pm

New research highlights that far too many marketers are unaware that GDPR even applies to them, and have taken no steps to modify their policies.

This report highlights why all marketers, dealing directly with the European Union and even those who aren’t, need to look more closely at this regulation and what it means for them.

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The Essentials of Advertising - 2018 Kit
18 Sep 2018 at 11:35am
The Essentials of Advertising ? 2018 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decisions.

The following kit contents will help you get the most out of your Advertising research:How to Prepare Contact and Account Data for an Account-Based Marketing StrategyGreat TEXTpectations: The Text Messaging Playbook for SellersYour Complete Customer Engagement HandbookWhy Didn't They Buy?

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Machine Learning for Direct Mail Marketing
18 Sep 2018 at 12:00am

Are you struggling with disappointing results from your direct mail programs? Let’s face it, this well-established media channel is not without its challenges, not least of which are ongoing increases in postage and production costs. Unfortunately, traditional tactics like segmentation and statistical regression, while once at the forefront of predictive analytics, are no longer achieving the desired results. Learn how machine learning can help you in your direct mail marketing.

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The CMO's Growth Driving Playbook
18 Sep 2018 at 12:00am

While research released in Q2 earlier this year (2018) highlighted that CMOs are increasingly activating on growth-driving activities, many are still stuck in the traditional role of brand storyteller rather than strategic revenue creator. Indeed, many are far less comfortable with key aspects of driving growth such as architecting the customer experience and acting as revenue science practitioners.

In this Growth Driver’s Playbook, we highlight the five key plays all CMOs need to undertake if they are to drive successful growth. Findings are based on deep-dive interviews with growth-driving CMOs that have truly ignited growth within their organizations, as well as a survey of close to 200 senior marketing leaders.

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After the Webinar: Secrets to Extending the Life of Your Content
16 Sep 2018 at 4:50pm

For most companies, when a live webinar is over, it’s gone, never to be seen again. But that content still has a lot of value. On 26 September, attend “After the Webinar: Secrets to Extending the Life of Your Content,” and learn how to build an on-demand webinar strategy that will increase the reach of your marketing and drive pipeline long after your original live event.

In this webinar, you will learn:

On-demand webinar strategies How to build content portals How to re-mix your webinars into new content How to use on demand content to fuel marketing campaigns

Having an on-demand webinar strategy means having your best content working full time to generate leads and drive pipeline.

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