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After the Pandemic Pivot: Lessons Learned for the Next Wave of ABM
14 Aug 2020 at 12:00am

Six months into the COVID economy, we’ve learned a lot about ABM agility, resilience, and creativity. Marketing and sales leaders have moved far beyond the pandemic pivot and implemented a host of successful new approaches. Now, amid the continuing economic uncertainty and the need to begin thinking about 2021, it’s time to take stock of lessons learned and set priorities for the next stage of ABM.

How can we sustain the sense of urgent collaboration and creativity that fueled the early days of the pivot? Is it possible to future-proof planning when so much is still uncertain? Which types of customers and prospects deserve more or less attention? Which experiments worked, and deserve greater investment, and which should be put aside?

The ABM Leadership Alliance invites you to join our upcoming webinar featuring a panel of ABM program leaders to explore the most important lessons learned from the last six months and the essential priorities for the next six and beyond.

Join us on August 25th at 10am PT for expert ABM advice!



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Gartner: ThoughtSpot Named Gartner Peer Insights Customers' Choice
14 Aug 2020 at 12:00am

More than 340,000 customers have posted reviews to Gartner Peer Insights since 2015. The “Voice of the Customer” report synthesizes these reviews into significant insights for IT decision-makers. Make sure to consult this aggregated peer perspective before choosing an analytics partner. You’ll learn all about their experiences implementing and operating a solution.

Read this report to:

Understand the methodology behind the distinction See a comparison of top vendors based on customer ratings and feedback Examine leaders in the ABI platform market by company size, industry, and region

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook
13 Aug 2020 at 1:35pm
The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.

The following kit contents will help you get the most out of your Sales research:The ABC of Sales: Lessons from a SuperstareGuide Strategic Playbook for Data-Driven AgenciesMagic Quadrant for Sales Force AutomationEmpathy in the Age of AI: Strategy Guide for Finance Brands

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The Essentials of Sales Kit - Includes a Free Power Principles eBook
13 Aug 2020 at 1:35pm
The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.

The following kit contents will help you get the most out of your Sales research:Power Principles Free eBookeGuide Strategic Playbook for Data-Driven AgenciesEmpathy in the Age of AI: Strategy Guide for Finance BrandsDX Summit 2020 (online)

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2020 Customer Data Platforms Guide
13 Aug 2020 at 6:50am

In order to understand customer needs and behaviors and to engage with them where and when they want to be, businesses of all sizes need to be able to centrally manage customer data from every touchpoint.

Since much of that customer data is currently siloed and not actionable, finding the right data management solution is critical to business success.

With the CDP market still in an emergent state, there can be significant overlap and substantial differences between platforms currently categorized as “CDPs.”

In this Premium Resource from CMSWire, you'll discover:

The core attributes of a CDP, including what a CDP is and what it is not Attribute and vendor capabilities in a CDP that you should look for A comprehensive overview of the CDP market, including insights into 60+ CDP vendors

This guide is produced by CMSWire, and sponsored by Tealium.



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A Quick Guide to Sales Prospecting with Videos
13 Aug 2020 at 12:00am

This eBook is a compilation of tactics, strategies, best practices that our sales team use every day to prospect remotely and build their sales funnel.

Changing customer expectations, business priorities and now global pandemic have forced salespeople to adapt. Hippo Video has collated this valuable information into this quick yet comprehensive remote sales prospecting guide, which shares how to develop rewarding conversations and drive opportunities.

What's in this eBook?

Effective video styles for your sales cadence The key to personalizing videos How to engage prospects Choosing the right video sales platform Using videos at every stage of the sales cycle When and where to use video in your campaign

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DeepCrawl's Ultimate Guide to Improving SEO & Developer Relationships
13 Aug 2020 at 12:00am

Learn how to bring the SEO and engineering teams together to achieve success.

When SEOs and developers don’t communicate, businesses lose money. An engineering team that isn’t educated around SEO best practices are much more likely to release code that negatively impacts a website’s performance in search, as well as having to spend additional time fixing and optimising their code.

That’s why we’ve created our latest white paper: DeepCrawl’s Ultimate Guide to Improving SEO & Developer Relationships.

Here are just a few of the things you’ll learn about in this guide:

The different priorities of SEOs and developers and why there is a divide. How to improve the relationship between the SEO and engineering team and get them collaborating. What SEOs and developers can learn from one another to do their jobs better. Insights from industry-leading experts, including Britney Muller, Ian Lurie, Michelle Robbins, Pedro Dias, Emma Wedekind, and many more!

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Magic Quadrant for Sales Force Automation
12 Aug 2020 at 11:50am

Gartner’s annual evaluation of vendors for sales force automation solutions is now released. You can review a copy of the much-anticipated report accompanying the Magic Quadrant. It offers expert, yet independent guidance to make the right buying choices on products for sales force automation.

For the second consecutive year, Freshworks is positioned as a “Niche Player” but has been placed forward on the “Completeness of Vision”, a core parameter tracking the progress of vendors’ product capabilities mapped in this highly-acclaimed quadrant.

Between the two-quadrant releases, Freshworks has seen record growth in the CRM space, on the back of chasing our vision to create easy-to-use, yet powerful software that delivers sales outcomes. This is significant as we go through a period when sales investments are being questioned every other day for their returns, while performance-driven usage is gaining traction. 

Don’t just take us for our word. Freshworks has been consistently ranked as a leader, according to independent peer-to-peer platforms like G2 and Capterra. These platforms aggregate ratings by real users who share their experience using a host of CRMs. Freshworks’ short implementation period, low total cost of ownership, and product capabilities including sales force automation and built-in AI assistance have been highlighted for their role in delivering sales outcomes.

About the Report

Gartner's Magic Quadrants are based on rigorous analysis and are backed by highly structured methodologies, where vendors are evaluated on completeness of vision and ability to execute. 

The Gartner report specifically answers these questions:

How Gartner views the current SFA ecosystem? How equipped are current vendors in automating the SFA critical capabilities?  What are the key considerations for businesses looking to choose a solution with SFA capabilities?  How Gartner analysts evaluate and position Freshworks, other technologies, and service providers?       

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Life Beyond Lockdown
12 Aug 2020 at 8:50am

As the US starts to re-open from the effects of the pandemic, we want to help brands to move forward and help them to deliver unforgettable experiences by understanding their customers.

We surveyed 10,000 people in the U.S and 5,000 people in the U.K to explore the key changes to attitudes during the pandemic and how brands need to adapt to this change.

For Consumer Technology, we explore:

The increase in use of video calls How working from home is here to stay The use of ‘Data for Good’ by tech giants How to understand your customer through data and technology

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Re-imagining Customer Experience
12 Aug 2020 at 12:00am

In uncertain times like these, it is critical that brands stay focused on delivering exceptional customer experiences. It’s also important to instill confidence, confidence that a company in the virtual or physical world will deal with customers as individuals and understand their needs, drivers and concerns.

To better help you understand your customers and what is motivating them during this pandemic, Acxiom conducted proprietary research to reflect on key changes in people’s behaviors and attitudes, assess their impact and begin to look forward.

Download this report, which covers macro trends and details in many industries, including technology, telecommunications, financial services, retail, automotive and travel, to better understand:

The economic impact of the pandemic People’s level of confidence in returning to the physical economy Likelihood of new habits persisting post-pandemic Responses to the pandemic and the public health measures implemented

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