Free Sales & Marketing Magazines and Downloads from groupweb.tradepub.com
Free publications about marketing, sales and customer relations management.
A Website User Experience Checklist
19 Oct 2017 at 12:00am
It’s one thing to drive traffic to your site, but for your website to be effective, you need to make it easy for customers to connect to your products and services.
This self-assessment consists of 30 questions with helpful tips on how to improve critical areas of your website, reducing frustrations and the time it takes for users to find the right solution to fit their needs.
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How a Contact Center Modernization Strategy Can Bridge the Troubled Waters of...
18 Oct 2017 at 2:05pm
There?s a big decision ahead: future-proof your customer experience strategy or stay with the legacy contact center technologies you?re used to. There?s risk in either direction and the decision-making process can seem overwhelming, yet the rewards of modernizing a contact center has epic rewards: digital transformation, amazing customer experiences and business outcomes that never seemed possible until now.
Hear from special guest speaker Melanie Turek, VP of Research, Frost & Sullivan as she and Gina Clarkin from Genesys discuss critical success factors in the decision process for contact center technology decisions.
Join us to gain critical insights on how to:Assess the risks and benefits related to your customer experience needsCreate a blueprint for success based on your unique business requirements and goalsGet started now with free tools for assessment and strategic planning for the future of your customer experienceThis is a global webinar presented live in North America, Latin America, Europe, and Asia. Choose a session that works for you!
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How Sales Leaders Supercharge Profits
18 Oct 2017 at 12:00am
Discover how field sales automation dramatically streamlines effectiveness across your entire sales fulfilment processes.
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5 Things You're Doing Wrong with Keyword Research
18 Oct 2017 at 12:00am
Many marketers and SEOs spend a bulk of their time working to get ranked at the top of the search engine results page for keywords they consider to be the most relevant to what their customers are looking for. Keyword research is an important fundamental step of great SEO. But there are various ways that keyword research can go awry and end up hurting your efforts.
Avoid the most common mistakes that happen as a result of faulty keyword research. Discover the 5 things you may be doing wrong.
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Monthly Social Media Administrative Tasks to Adopt
18 Oct 2017 at 12:00am
The popular elements that great social media marketing is made up of include: content, writing, graphic design, strategy, and customer service. However, one area that many don't give a fair amount of attention to is administration.
It's imperative to carry out monthly social media administrative tasks as part of personal monthly social media outlet for your brand. Upgrade your social media impact using the 5 tips inside.
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SEO 101 - Everything You Need to Know About SEO (But Were Afraid to Ask)
17 Oct 2017 at 11:05am
Whether you've been in SEO for a while or you're just getting started, you'll find something valuable in this resource.
This eBook covers the essentials, including:
Title tags, meta tags, and heading and ALT tags Domain names and URLs Site architecture and internet searches Keyword core terms and qualifiers SEO content and page content Putting it all other Gain the knowledge to successfully implement your SEO strategy and reap the rewards.
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Upgrade Your Customer Experience: Lone Star Texas Grill Success Story
17 Oct 2017 at 12:00am
Lone Star Texas Grill chose to use Volare to deploy guest WiFi across their restaurant chain to boost both dining experiences and customer satisfaction.
In this Success Story, you will learn how Volare helps Lone Star Texas Grill:Offer a quick and seamless onboarding experience for customersExtend reach and presence on social mediaCollect valuable qualified emails for campaignsGather insights to make staffing and hours of operations more efficient.Complete the form to download the Lone Star Texas Grill Success Story.
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Revolutionizing In-Store Customer Experience: Prada Group Success Story
17 Oct 2017 at 12:00am
The Prada Group chose to use Volare to transform in-store customer experience in about 500 stores worldwide.
In this Success Story, you will learn how Volare helps The Prada Group:Offer free WiFi with fast and easy loginMatch customers? devices with a unique digital identityCollect insight into customer demographics and in-store behaviorEnrich customer profiles with valuable in-store attributionsPersonalize in-store customer experience with digital and human touchAccurately count customers that enter each store.Complete the form to download the Prada Group Success Story.
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The Essentials of Advertising - 2017 Kit
16 Oct 2017 at 1:05pm
The Essentials of Advertising ? 2017 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decision.
The following kit contents will help you get the most out of your Advertising research:Choosing Marketing Automation: Two Must-Haves that Predict Success[2017 Interactive Report for Agencies] Compare Pricing and Features for Six Marketing Automation VendorsThe Blended Attribution Playbook
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6 Easy Tactics That Will Turn Your Webinars into Lead Generation Machines
16 Oct 2017 at 10:05am
Did you know that webinars outpace almost every other form of content marketing in driving leads and engaging with customers? It’s true: Demand Gen’s 2017 Demand Generation Benchmark Report, for example, found a 62% success rate in engaging consumers, outpacing all other content approaches. Similarly, DemandWave’s 2016 State of B2B Digital Marketing Report revealed that webinars are almost twice as likely to generate leads as blogs, videos, and infographics.
But just because webinars are lead machines does not mean that you can just throw one together with no strategy and expect new business to roll in. Instead, use the following six tactics to optimize your webinar for sales generation.
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