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The Essential IC Measurement Workbook
16 Nov 2018 at 12:00am

Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for?

When effectiveness cannot be determined if impact isn’t measured. When this dictates the value attached to the IC function and influences budgets allocated to it.

Time pressure and ineffective tools are part of the problem, but many internal communicators simply don’t know what or how to measure. Which is why Poppulo commissioned Jo Hall to create The Essential IC Measurement Workbook.

It’s a brilliantly practical guide that’s full of helpful advice, tips and templates to ease you through the journey of measuring your communications effectively and demonstrating the value your IC team adds to the business.

The Essential IC Measurement Workbook has been created to help internal communicators in the most practical way possible.

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The Ultimate Guide to Measuring Internal Communications
16 Nov 2018 at 12:00am

We know measurement can be a bit of a pain. That’s why we’re showing you how to make it painless!
It can be one of the most frustrating aspects of working in internal communications. You know measuring your activity is hugely important. In fact it’s critical, not only to proving your own value but also making sure your comms are in line with overall business goals.

This is why we commissioned one of the world’s leading measurement experts, Angela Sinickas, to write what we wanted to be the ultimate, simple-to-understand and practical guide to measurement. So that internal communicators could be more effective and prove value.

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What is a Minimum Viable Product (MVP)?
14 Nov 2018 at 11:35am

The term minimum viable product (MVP) is often misused by people that think it is interchangeable with a BETA. But that’s not the case.

MVPs are comprised of the minimum set of features necessary to prove the most essential hypothesis for a product. They allow businesses to test the readiness of their target market for the product that they are considering launching.

In our latest eBook, What is a Minimum Viable Product (MVP)?, you’ll learn why building an MVP instead of utilizing more traditional methods of development provides serious advantages for businesses across industries.

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10 CRM Misconceptions on Gaining User Adoption
14 Nov 2018 at 6:05am

Are you ready to debunk these common myths and misconceptions around CRM with your users? Read this expert eBook guide and get top tips on properly addressing them now.


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How to Devise a Marketing Plan
14 Nov 2018 at 12:00am
The path to putting your product or service into customers? hands twists and turns. At first glance it might seem random, but every account won has a rhyme and a reason if you dig into it.

This complete kit will show you how to navigate your book of business, how to forge a well-calculated plan to add more places of interest on the map, and finally, how to connect them with inroads back to your company.

In the eBook you'll learn how to:Identify the right buyers to drive engagementInvolve Sales in the process of developing contentEstablish tangible metrics to track performance

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Pitch Perfect: Selling to Marketers
14 Nov 2018 at 12:00am
What does it take to sell to the Chief Marketing Officer??

Author and sales speaker Jill Konrath has some tough questions for CMOs, so she interviewed Heidi Bullock the CMO of Engagio.

We asked them:What initiatives are forward-thinking CMOs focused on?What does a good sales process look like for a CMO?How do they evaluate products and services?Where do CMOs get insights on solutions?And finally...what can a salesperson do to get the attention of a Chief Marketing Officer?Get a video of the full interview, a ?cheat sheet? for the highlights, and pain-point-focused video shorts to get you up to speed - fast.

If you?ve been wondering about the secret knock to get in the door - here it is!

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4 ways to fix your broken creative review and approval process
13 Nov 2018 at 11:20am

The review and approval stage is a critical part of the creative process. So why is getting feedback and final sign-off such a challenge for most creative teams? This white paper discusses the main issues that most teams face when reviewing creative projects and provides tips on how to fix a broken creative process.

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How to supercharge creative productivity by harnessing technology
13 Nov 2018 at 11:20am

What keeps you up at night?

If your mind is swirling with thoughts of how you and your team will produce yet another program to keep up with ever-expanding new platforms and formats, especially in digital, you're not alone.

In this eBook, a collaboration with the American Marketing Association and OpenText Hightail, explores how to implement solutions to make your team's creative review process smoother, faster and cleaner, and how to get the entire team onboard with your new process.

Get your copy of the eBook “Supercharge your creative team's productivity by harnessing technology” today.

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The Essentials of Advertising - 2018 Kit
13 Nov 2018 at 7:05am
The Essentials of Advertising ? 2018 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decisions.

The following kit contents will help you get the most out of your Advertising research:8 Reasons Site Search Is Crucial to Your Digital TransformationThe Power Behind a Product Launch is a Well-defined CX StrategyBrand Management Software for DummiesBest Practices for a Marketing Database Cleanse

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31 Marketing Barriers and How to Break Through Them -- Marketing Edition 2017
13 Nov 2018 at 12:00am

This Marketing edition of Small Business Trends magazine is designed to help you make sense of the huge number of marketing tools and techniques out there today. 

Our cover story identifies 31 common marketing barriers that a small business faces. We consulted with several top marketing experts and share the best ways to bust through problem situations. Social media marketing is wildly popular but it can be overwhelming and a time suck. Get clarity with our list of 45 ways to use social media for marketing.

Don't miss the branding advice and techniques you can use for your business. We also provide tips on bringing more local customers to your doors. We tackle the 5 biggest marketing mistakes small businesses make so you can avoid them.

There’s all that plus tips on making great videos to promote your business, using direct mail, and lots more marketing goodness!

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