Free Sales & Marketing Magazines and Downloads from groupweb.tradepub.com
Free publications about marketing, sales and customer relations management.
The Essential Guide to ABM
16 Jan 2019 at 12:00am
The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.
As a marketer, you might ask: How do I reach anonymous stakeholders? How do I help stakeholders reach a consensus? How do I deliver relevant messaging at each purchase stage? How do I grow pipeline and win target accounts?
ABM coordinates sales and marketing campaigns across all stages. Whether you’re targeting 5 or 50,000 accounts, ABM can help scale 1:1 account targeting for your organization.
Triblio has supported thousands of ABM campaigns to help clients achieve award-winning results. This eBook shares real client campaigns and distills them into a battle-tested “Ready-Set-Go” framework. Learn how to choose the optimal level of personalization, messaging, and channels for each target audience. Discover the essentials to account based marketing success.
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Your Complete Guide to Call Tracking
15 Jan 2019 at 9:05am
It’s estimated that 85 billion calls are being driven to businesses today from mobile ads and digital marketing tactics and that number is only going to continue to rise, doubling to 169 billion by 2020.
Marketers are under increasing pressure to market smarter –– by being able to prove campaign ROI, data attribution, and their contribution to their business’s bottom line, all while being understaffed and short on time.
Buyers today may see your ad, research your business online, visit a third party review site, check out a competitor, and visit your website -- all before they call to purchase.
So how do you track incoming calls to prove ROI and your marketing successes? Enter call tracking.
Our Guide to Call Tracking is designed to help guide and inform your call tracking solution research and vendor selection. It’s full of questions you can ask vendors, call tracking feature ‘must haves’, and ways you can use call tracking to boost your business.
Download your complimentary Call Tracking Guide today.
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A [CMO's] Guide To Account-Based Marketing
15 Jan 2019 at 9:05am
Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers.
Focusing on best-fit buyers enables marketers to maximise resources, reduce sales cycle length and improve ROI.
BM activities integrate well with an Inbound Marketing strategy giving organisations an effective way of reaching the best opportunities for long term growth.
What's in this eBook?
What ABM is and how it helps grow businesses Why ABM integrates well with Inbound Marketing Key steps for implementing an effective ABM plan Various methods that can be utilised to target specific businesses and/or individuals How to use LinkedIn for ABM activity
Best practices to follow to maximise ABM effectiveness
Considerations for technology and tools you need for ABM campaigns
Key ABM reporting considerations
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Your Guide to Growing Your Agency with Call Tracking
15 Jan 2019 at 8:50am
In this e-book, we will
Explain types of call tracking and who it helps Share examples of the insights that can be gained Hear from leading agencies who are thriving with call tracking Understand data hidden in phone calls with advanced call tracking Cover how to overcome objections to call tracking Explore how call tracking can increase revenue for your agency Download your complimentary e-book today!
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The Financial Benefits from NICE Employee Engagement Manager
15 Jan 2019 at 12:00am
As a result, overstaffing and understaffing are common occurrences and attrition is consistently a challenge. It?s the status quo for contact centers today ? but it doesn?t have to be.
Enter NICE Employee Engagement Manager. It delivers the operational efficiency and ROI that modern contact centers need through automated employee engagement. In doing so, it empowers workforce managers to solve their toughest staffing challenges while driving ROI through cost reduction. Download now to learn how.
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New 2019 Facilities Management Software Pricing Guide
14 Jan 2019 at 2:05pm
The 2019 Facilities Management Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:Pricing modelsPrice rangesUnexpected CostsPrices of popular systemsLet us help you with your software evaluation process. Software Advice has reviewed thousands of systems, helping companies just like yours find the solution that is right for their business. After you receive your download you'll also receive a free consultation with one of our system experts. They'll work with you to develop a short list of tools that are right for your business. It's quick, easy and will save you time and money.
Don't let price confusion keep you from selecting the best facilities management software for your organization's needs. Download your free guide now!
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Compare 2019 Customer Relationship Management (CRM) Software Pricing
14 Jan 2019 at 1:20pm
The 2019 Customer Relationship Management (CRM) Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:Pricing modelsPrice rangesUnexpected CostsPrices of popular systemsLet us help you with your software evaluation process. Software Advice has reviewed thousands of systems, helping companies just like yours find the solution that is right for their business. After you receive your download you'll also receive a free consultation with one of our system experts. They'll work with you to develop a short list of tools that are right for your business. It's quick, easy and will save you time and money.
Don't let price confusion keep you from selecting the best CRM software for your organization's needs. Download your free guide now!
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New 2019 Project Management Software Pricing Guide
14 Jan 2019 at 12:20pm
The 2019 Project Management Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:Pricing modelsPrice rangesUnexpected CostsPrices of popular systemsLet us help you with your software evaluation process. Software Advice has reviewed thousands of systems, helping companies just like yours find the solution that is right for their business. After you receive your download you'll also receive a free consultation with one of our system experts. They'll work with you to develop a short list of tools that are right for your business. It's quick, easy and will save you time and money.
Don't let price confusion keep you from selecting the best project management software for your organization's needs. Download your free guide now!
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New 2019 Budgeting and Forecasting Software Pricing Guide
14 Jan 2019 at 12:05pm
The 2019 Budgeting and Forecasting Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:Pricing modelsPrice rangesUnexpected CostsPrices of popular systemsLet us help you with your software evaluation process. Software Advice has reviewed thousands of systems, helping companies just like yours find the solution that is right for their business. After you receive your download you'll also receive a free consultation with one of our system experts. They'll work with you to develop a short list of tools that are right for your business. It's quick, easy and will save you time and money.
Don't let price confusion keep you from selecting the best budgeting and forecasting software for your organization's needs. Download your free guide now!
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5 Recipes for Digital Transformation
14 Jan 2019 at 12:00am
Get to know what are the principles that will guide your organization to help create its very own recipe for a successful Digital Transformation and deliver an exceptional, personalized customer experience to your customers.
Companies are facing the challenge of a Digital Transformation and overhauling their organizations with a customer-focused goal in mind - to create a personalized customer experience.
Discover the 5 essential principles, ?recipes?, for getting Digital Transformation right:Transition costumer service from multi-channel to omnichannelCreate smarter, more personalized connections between customers & agentsFocus on understanding the entirety of the customer journeyDownload the Report to learn more!
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