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The Guide to Experiential Content
13 Nov 2019 at 12:00am

In this new-age of marketing, experiential content creation has become vital to win over audiences and beat the competition.

This shift has brought to light two major challenges that marketers cannot risk to ignore:

Companies can no longer differentiate on products and features alone Consumers expect real-time, personalized experiences when making purchasing decisions

But what does creating experiential content really mean?

In The Guide to Experiential Content, Ceros calls out the value of experiential content in the only way they know how: interactive, memorable, and experiential!

Unlock the guide today to discover how experiential content:

Increases a consumer's purchasing decision by 98% Boosts marketer's attribution to closed-deals by 65% Positively impacts a consumer's perception of a brand, product, or service by 74%

Ceros is wildly passionate about changing the way content is created on the web and believe that content creation has been constrained by technology for too long — leaving creativity as an after thought. The Ceros platform unleashes creativity and empowers the world's leading brands to share their stories and engage their audiences.



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Transforming the Client Experience: Finding New Ways For Advisors to Compete ...
13 Nov 2019 at 12:00am

As today’s biggest digital brands continue to reinvent and improve their service offerings, clients now expect these same enhanced digital experiences across industries — and wealth management is no exception. Consumers expect to get what they want, where they want, and when they want. To keep clients happy, attract new prospects, and grow your bottom line, you must make sure you are ready to meet this challenge.

Download this white paper now to better understand how today’s client experience continues to evolve beyond the client portal and how you can redefine your client experience. Topics and strategies covered include:

How to marry financial planning with investing Ways to turn planning into action The importance of client portal integration How to narrow the gap between advisor and consumer tech The benefits your practice will realize when customer experience improves

Make sure your clients get the service they want by taking steps now to enhance their experience. Position your firm as a leader in new age client experiences.

 

0745-OAS-7/23/2019



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THE OMNICHANNEL INVENTORY IMPERATIVE: IT STARTS WITH VISIBILITY
13 Nov 2019 at 12:00am

Not long ago, retailers had a clear separation of sale channels – and they only had a few channels. Inventory located in a store was consumed only through that store, and inventory located at a warehouse was only consumed through replenishment orders placed by stores or orders placed by customers via the phone and now, ecommerce.



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To Achieve a Consumer-Grade Employee Experience, HR Must Follow CRM
12 Nov 2019 at 1:20pm

The study highlights how HR departments need to transition to an employee?centric mindset versus thinking in terms of departmental needs, in order to truly deliver a consumerized employee experience.



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Making it #EasyForEmployees: Voice of Customer II
12 Nov 2019 at 1:20pm

From delivering self?service on mobile devices, to ensuring employees have what they need on Day One, these companies are redesigning experiences inside and out—offering more intuitive, personal, and most importantly, easier service experiences for workers.



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A CFO's GUIDE TO THE TRUE COST OF TRAVEL
12 Nov 2019 at 10:50am

This white paper will examine how CFOs can optimize their travel investment, including: The price you pay for a strictly cost-focused travel management program, including lost productivity, travel resistance, and barriers to recruiting and retaining top talent The potential exposure for companies that fail to execute appropriate duty of care initiatives Techniques to improve ROI, unique cost savings methods, and the impact of supplier negotiations on your bottom line How a TMC can help devise and implement new travel policies and solutions with the potential to reduce labor, boost travel policy compliance, and strengthen buying power. 



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How Zoom Improved Network Visibility, Security & Performance
12 Nov 2019 at 12:20am

Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing and much more. In this video case study and interview, Zoom’s network operations and engineering team members talk about how they use the Kentik’s network analytics platform for:

Fast, reliable network monitoring Network anomaly and DDoS detection Peering analytics Network capacity planning And ensuring an “always-on” customer experience.

Zoom’s Alex Guerrero, senior manager of SaaS operations, and Mike Leis, senior network engineer, discuss how network analytics from Kentik enables Zoom to see its network at a global scale and make intelligent decisions about their rapidly expanding network.



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New Tech, New Regulations, and the Shifting Personalization Landscape
12 Nov 2019 at 12:00am

What do we mean when we discuss personalization? How can we give it a voice in a changing marketplace? How will personalization and CX change as we move into a new decade?

Join world-renowned digital analyst and writer Brian Solis, as he sets the stage regarding how personalization needs to adapt to consumer demand. RedPoint Global Sr. Product Marketing Manager Wendy White joins Brian to address the practicalities of implementing personalization in martech and adtech and why it is fundamental to building the fastest path to revenue growth.

This webinar will focus on key areas needed to implement the next generation of personalization including:

Identity Management Customer Experience Management Operational Excellence and Compliance

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Digital Asset Management: Enabling Visual Storytelling
12 Nov 2019 at 12:00am

People are visual creatures. It’s the way we’re wired, from our memory to our emotional responses. We understand text. But we connect with images.

As a result digital asset management is evolving and the new DAM solutions are here! Are you ready for what's next?

Download the eBook to find out more about what the next generation of digital asset management holds, and how it can help you engage customers, improve conversions and increase revenue.

Included in this e-book:

The progression of digital media and assets Major trends and challenges in digital experience How digital asset management solutions should enable teams

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Streamlined Digital Asset Management Optimizes Productivity and Performance f...
12 Nov 2019 at 12:00am

How did the world’s largest ticket marketplace, Stubhub, streamline image management achieving 60% reduction in page weight and three to four times faster page loads?

Having to manage more than 120,000 active events on the site at any given time, and between 800 and 1,200 new ones being published every day - delivering quality images at such scale is a daunting task.

In this case study, learn how Stubhub implemented Cloudinary allowing them to reduce the edit time, improve access to media and significantly improve page load performance.

Included in this case study:

The results in numbers Optimizing digital assets for image-rich site Customizing versions for every viewport and improving access to media

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