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Business to Business eCommerce
26 Mar 2019 at 12:00am
Whether we realize it or not, admit it or not, we are all living in a “disrupt or be disrupted” world through innovation that has brought technology deep into our businesses and our lives.
What’s the current state of your business?
Business is good, so let’s just keep doing what we’re doing and we’ll be ok. We’re headed for trouble, but we don’t know exactly what to do. We want more, but we need to identify the right opportunities. For the past two decades, B2C eCommerce has flourished, yet the majority of B2B companies resist selling and serving their customers online? Why? B2B businesses are often complex. Many have outdated legacy systems that often don’t ‘talk’ to each other, yet. The general sentiment is status quo that signals – “if it isn’t broken, don’t fix it.” Sales is often nuanced – with personal relationships being the bedrock on which the business has been built up over time. Who wants to mess around with that?
In this White Paper, we breakdown the data on market trends and essential decision drivers for B2B stakeholders who are beginning their journey with eCommerce or beginning to think about their vision and strategy for their digital, online future. These insights help answer four essential questions about ecommerce for your business.
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The Essentials of Marketing - 2019 Kit
25 Mar 2019 at 10:05am
The Essentials of Marketing ? 2019 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing related decisions.
The following kit contents will help you get the most out of your Marketing research:The Future is Now: Technologies Shaping CommerceRole of AI in the Ecommerce Customer JourneyWhy Didn't They Buy?How to Find Zen in Content Production
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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide t...
25 Mar 2019 at 7:35am
The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.
The following kit contents will help you get the most out of your Marketing research:The Social Marketer's Guide to PinterestReimagine MarketingRole of AI in the Ecommerce Customer JourneyA CMO's Guide to Digital Transformation
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Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary
25 Mar 2019 at 7:35am
The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort.
The following kit contents will help you get the most out of your Marketing research:Meatball Sundae: Is Your Marketing Out of Sync?Drive a More Personalized Buying Experience for B2B CustomersBrand Management Software for DummiesA CMO's Guide to Digital Transformation
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Report: The State of Digital Customer Experience
25 Mar 2019 at 12:00am
The most successful organizations do things differently.
They have built cultures of customer centricity, created and validated customer journeys and have implemented vibrant voice of the customer mechanisms that inform product design and experience refinements.
While most organizations still struggle to fully understand their customers, the successful ones are exhibiting astute technology investment patterns which result in the delivery of superior customer experiences.
Inside this report:
2019 digital priorities from 325 executives Today's top customer experience challenges How AI is impacting customer experience
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Powering ABM with AI: New Trends and Strategies for B2B Marketers
25 Mar 2019 at 12:00am
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part driven by the ever-growing need to target key customers in more efficient, effective, and measurable ways – driving revenue for businesses while decreasing acquisition costs.
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The Essentials of Advertising - 2019 Kit
22 Mar 2019 at 12:35pm
The Essentials of Advertising ? 2019 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decisions.
The following kit contents will help you get the most out of your Advertising research:Gartner MQ: Magic Quadrant for Configure, Price and Quote Application SuitesA CMO's Guide to Digital Transformation5 RFP Response Habits for Reaching Organizational SuccessMarketing Technology: Too Much of a Good Thing?
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Marketing Must-Haves for 2019
22 Mar 2019 at 11:35am
Download this kit today to learn important marketing tactics for 2019 to help your business succeed. You'll get templates, instructions, meeting agendas, technology recommendations and more. Plus, you?ll get the latest coverage of important developments in marketing.
Kit includes: Developing an Account-Based Marketing ProgramA workbook for success to help you turn a great idea and a good strategy into actionThese additional resources will also help you get the most out of your marketing research:Developing an Account-Based Marketing ProgramGartner MQ: Magic Quadrant for Configure, Price and Quote Application SuitesHow to Find Zen in Content Production5 RFP Response Habits for Reaching Organizational Success
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Optimize Asset and Infrastructure Life Cycle
22 Mar 2019 at 10:05am
At least 25% of the 60 billion connected assets will be present within the industrial environments by 2024. Unfortunately, today's asset lifecycle management practice is siloed and broken. Customers need to aspire to simplify the way they engineer, build, operate and manage diverse asset classes on a continuous improvement basis. As technology refresh cycles shorten, customers face an imperative to implement with foresight today. A time tested method to achieve excellence is to implement a platform approach that effectively balances the trade-off's between effective management and risk mitigation.
Download this Visual White Paper and discover:
Challenges within the industrial asset landscape What should a customer's asset transformation roadmap look like? Understand the imperative to implement a platform approach Draw relevance from the platform components to the asset lifecycle value-chain Get inspired from large organizations who have pioneered and experienced significant outcomes Incorporate a simple process to out-compete, out-innovate and stay ahead of your peers
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The Essentials for CMOs - 2019 Kit
22 Mar 2019 at 7:20am
The Essentials for CMOs ? 2019 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your CMO related decisions.
The following kit contents will help you get the most out of your marketing research:A CMO's Guide to Digital TransformationGartner MQ: Magic Quadrant for Configure, Price and Quote Application SuitesHow RFP Software Dramatically Reduced Response Completion TimeWhy Didn't They Buy?
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