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Transforming Donation Processes with Powerful Digital Workflows
20 Jan 2022 at 12:00am

Making more time for donor recruitment, engagement, and retention is key to the success of any advancement department or nonprofit. Using the Formstack Platform, University of Houston improved their internal donation processes by removing paper and automating tasks.



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Managing Global Building Operations Across Real Estate Teams
20 Jan 2022 at 12:00am

Salesforce’s Real Estate Technology team runs a high-volume operation that requires data collection from employees and visitors across 150 locations. They needed a tool that would streamline the operation, creating a user-friendly process for accepting and reviewing hundreds of building requests. After careful consideration, they selected Forms for Salesforce to help employees manage operations across their global locations.



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Dental Marketing Things to Consider When Ownership Changes
20 Jan 2022 at 12:00am

In this podcast, Mark Dilatush and Lee Buzard, of New Patients Inc.,  discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well.

Podcast Highlights:

Who owns the website? Who owns the social media properties? Who owns the Google business page and reviews? What information your marketing firm needs, to help guide you through the transition

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How to Get Implant Patients - Without Asking for Implant Patients
20 Jan 2022 at 12:00am

In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself. 

Podcast Highlights: 

Educating patients on the benefits of dental implants Using Google Adwords, Facebook, and direct mail to inform Understanding passive vs. aggressive marketing The challenges of online search engines for implant patients and price shopping Implementing alternate, less-costly search terms to reduce online advertising costs Tapping into the anger of denture patients who might be prime for dental implants The benefits of targeting by age Patients of record as a valuable source of referrals for implant patients

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What's The Deal With Google Adwords
20 Jan 2022 at 12:00am

In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more!
 
 
PODCAST HIGHLIGHTS:
 

What's the deal with Google Adwords? What's a "moderate" spend with Google Ads? Passive vs. aggressive marketing The basics of search engine marketing Why are the obvious things easy mistakes?  Doing Adwords yourself? The realities of Adword management The bidding process When search terms get overbid What is NPI Command? Popular search terms vs. terms that will work Adwords competition

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6 Steps to Dental Marketing Quality, Consistency, And Longevity
20 Jan 2022 at 12:00am

If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign.

Direct mail? Nobody really does that any more, do they? It’s so old school. And it doesn’t even work. Nobody reads that stuff anymore.

Boy, does direct mail get a bad rap. And honestly, almost all dental direct mail deserves a bad rap. The majority is just a regurgitated blend of “financial offer du jour” on a brightly colored postcard, delivered to anyone who has a postal truck show up in front of their home every day. Most dental direct mail sucks. We agree.

Direct mail done as described above, deserves a bad rap. But does direct mail done the right way, deserve a bad rap? No. But you will want to keep it your secret. We recommend the way we do direct mail to any dentist looking for a tested, reliable, cost-effective way to build their business while complimenting their online digital dental marketing.

Trust us—we do this for a living and have for 30 years. The way we do direct mail works. We cross reference the results(transparency) and clients keep doing it year after year after year. In short, if you do it right – it works and pays off big time.



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8 Steps to a Fee For Service Dental Practice
20 Jan 2022 at 12:00am

So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance participation is one of many marketing options available to you.

With zero emotion, here's a pragmatic business definition of insurance participation: ‘The dentist agrees to collect less than their normal fee. In return, the dentist is listed in a printed directory and listed on an insurance website. The sole purpose of these listings is to potentially attract new patients to the practice.’

Of course, a dentist also has the ability to spend money to promote their practice to fee for service patients. And, of course, the two do not have to be mutually exclusive. Keep reading to find out the 8 steps to creating a fee for service dental practice.



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5 Steps To Make Google AdCampaigns Consistently Effective For A Dental Practice
20 Jan 2022 at 12:00am

Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every other advertising medium. You will waste a lot of money and walk away believing they don’t work.


Unlike traditional media (print, radio, TV, mail) and even other digital media (FB, Instagram, etc.), Google Ad campaigns give you so many options and control over so many nuances, it becomes a full time job to get the campaigns to the point of paying off consistently and effectively.
 
Google Ads are a bidding environment. It is, quite literally, your campaign against the rest of the local dental world. Continue to read and learn the five key steps to creating effective Google Ad campaigns for your next marketing initiatives. 
 



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Growth of a fee for service dental practice in a business section of Washingt...
20 Jan 2022 at 12:00am

Problem:

Dr. Siranli had recently expanded her practice and was looking to increase patient volume with a focus on prosthodontic treatments. Her upscale practice is located in a business section of Washington DC.

Solution:

Designed an optimized website that matched the standards of Dr. Siranli’s practice, as well as, providing SEO, PPC and social media marketing.

Result:

Patient numbers and revenues started to increase month over month.



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Dental Marketing Deceptions
20 Jan 2022 at 12:00am

Dental Marketing Deceptions will teach you what is important, what is not important and WHY it is not important when considering the services of a dental marketing firm. With the transition from traditional marketing to digital marketing, literally thousands of people came out of the woodwork and called themselves "Dental Marketing X". With the mass increase in marketing firms to choose from, there have been a marked increase of buzzwords deployed by each new and wonderful marketer. Buzzwords are purposely used to impress you to the point of doing business. Unfortunately, by themselves, and even when combined, they don't really mean anything tangible. Certainly not tangible enough to sway your decision.

From this guide you will learn:

Why website traffic doesn't matter Why clicks don't matter Why cost per click doesn't matter Even why calls don't matter Learn what DOES matter

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