Free Sales & Marketing Magazines and Downloads from groupweb.tradepub.com
Free publications about marketing, sales and customer relations management.
2021 Credit Union and Banking Outlook for Lending eBook
21 Jan 2021 at 5:20pm
We can all agree 2020 was nothing like what we expected. Case in point: TIME magazine proclaimed 2020 to be “the worst year ever.” The COVID-19 pandemic threw everyone for a loop, and there were more twists and turns than most of us would have liked. The implementation of CDC guidelines for social distancing and indoor capacity limits placed a spotlight on the cumbersome and manual processes imposed by outdated technology. In order to adapt and survive, many businesses had no choice but to adhere to modern practices.
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Sales Enablement Framework
21 Jan 2021 at 9:20am
Sales enablement has rapidly evolved into a strategic go-to-market function. What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams funded within the sales organization.
As the definition of what sales enablement is shifts, many sales leaders are realizing that to achieve predictable revenue, occasional training is not enough. Instead, modern sales enablement teams are driving innovation that can provide programs that are always-on, fully transparent, data-driven, and optimizable in real time.
The Gartner Sales Enablement Framework gives you insight into the elements needed to create and manage a successful sales enablement function.
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Making a Marketer: A Guide to Building Your Ultimate Marketing Plan
21 Jan 2021 at 12:00am
You’re part entrepreneur, part business owner, part mentor, and even — especially when the market is down — part psychiatrist. And yet, as you look to promote the business you’ve built, you must add yet another title to the list: Marketer. Luckily, with the help of this eBook, you can add Marketer to your list of titles with the confidence of knowing you have every aspect of a solid marketing plan covered.
Download this eBook now which will guide you through a step-by-step process to develop a marketing plan tailored specifically to your business needs and challenges. Steps include:
Building out your business goals Identifying your key performance indicators Customizing tactics for different segments of your audience Budgeting correctly and communicating your true value Utilize this fillable tool to help you connect with clients and prospects in the right way. Marketing yourself can be tricky, but this resource can help streamline that process.
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L'AVENIR DU RETAIL
21 Jan 2021 at 12:00am
Les détaillants sont sous pression pour faire le lien entre les interactions en ligne et hors ligne des clients. Conscients qu’ils doivent créer des magasins physiques plus dynamiques et riches en expériences personnalisées, ils investissent dans des modèles de vente omnicanal et dans la dernière technologie prometteuse : l’Internet des objets (IoT). S’il est bon que les magasins se dotent de nouvelles technologies, ils doivent cependant rester des lieux attrayants, confortables et sûrs, qui subliment l’expérience « d’immersion physique » dans la marque et le produit.
Mais quelles mesures les détaillants doivent-ils prendre pour garder une longueur d’avance ? Et comment assurer le retour sur investissement ?
Dans ce rapport, ShopperTrak présente 8 étapes permettant d’établir des analyses de rentabilité reposant sur l’utilisation de technologies de pointe au sein des magasins, et montre comment mesurer l’impact de ces innovations à l’aide de données sur le trafic des visiteurs.
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The Future of Retail
21 Jan 2021 at 12:00am
Retailers are under pressure to connect the dots between online and offline customer interaction. They are investing in omnichannel retail models and the latest ‘Internet of Things’ (IoT) technology to create physical stores that are more dynamic, and rich in personalized experiences. While becoming technologically enlivened, stores must also remain attractive, comfortable, safe places for customers to be immersed in the brand and the product.
But what measures should retailers take to stay ahead of the curve? And how can they be sure of a return on investment.
In this report, ShopperTrak sets out 8 steps for building a business case for cutting-edge store technology, and shows you how to measure the impact of instore innovation, using traffic data insights.
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Eaton Vance proves value with their Adobe Campaign platform
21 Jan 2021 at 12:00am
Taking it back to the very beginning Holly DiCostanzo, VP, Director of Relationship Marketing wanted to bring together technology and know-how to improve customer relationships.
Building out personalisation capabilities to enable a more engaging customer experience was important. With more people working from home they needed to convey empathy with a more human tone.Some of the challenges they experienced included the typical execution difficulties and error messages but they also wanted to:
· Create relevant, personalized marketing content for every recipient
· Move to a data-driven marketing focus smoothly and effectively
· Prepare the marketing function for the next phase of technological development
Watch the video with Holly to find out what they did to innovate, adapt quickly and prove real ROI with their Adobe Campaign software.
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Insperity uses ABM to Prioritize Outbounding at Scale
21 Jan 2021 at 12:00am
With millions of accounts to target, Insperity looked to Triblio to help prioritize, segment, and scale dynamic sales plays. Insperity's ABM program now focuses on nurturing and converting only the highest-fit, highest-intent accounts. learn why Insperity chose Triblio to help:
Scale account prioritization Activate dynamic sales plays Increase SDR efficiency
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Ask an ABM Expert | Episode 1
21 Jan 2021 at 12:00am
Triblio's Chief Customer Officer Andrew Mahr explains the key stats behind the failure of relying on traditional lead-gen alone to solve modern marketing and demand-gen challenges.
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Ask an ABM Expert | Episode 2
21 Jan 2021 at 12:00am
After launching thousands of successful ABM campaigns, Andrew Mahr, Triblio's Chief Customer Officer, walks through the 5 essential steps to getting started with ABM.
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Ask an ABM Expert | Episode 10
21 Jan 2021 at 12:00am
ABM Expert, Andrew Mahr explains how it's possible to adopt an ABM strategy for your total addressable market. Watch to learn the 3 essentials to orchestrating ABM at scale.
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