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TiVo's Walt Horstman Examines Media Buying Strategies in Uncertain Economic T...
28 Mar 2023 at 7:00am

The good news is that advertising agencies and corporate brand managers now have access to an unprecedented amount of data that can be analyzed as well as sophisticated tools that contribute to more accurate and effective targeting and message development. 
 
BizTechReports caught up with Walt Horstman, senior vice president of monetization at TiVo, to learn more about the strategies that can be leveraged to successfully navigate the complex media landscape during an economic downturn. 

Thoughtful Orchestration of Call Center Locations Emerge as UX Differentiator...
18 Jul 2022 at 7:00am

In the mature and saturated wireless sector, opportunities for differentiation are increasingly rare. Many wireless providers see the benefit in developing a deeper understanding of customer needs to increase the level of service across the organization.

2021 to be the Year of Programmatic Advertising for Pay TV and Network Servic...
30 Aug 2021 at 7:00am

An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe. These are among the findings of a recent BTR-100 survey of senior executives with European communications service providers across the full array of delivery mediums. The project was commissioned by Hoppr, an innovative startup that is introducing new interactive, programmatic technologies and business models to advertisers, brands and network service providers.

Exploring the Impact of COVID-19 on Customer Behavior
2 Apr 2021 at 7:00am

Remote work has created a paradigm shift, which is both fascinating and frustrating, especially when it comes to forecasting and workforce management.

The Pivot to 100% Remote Training in the Contact Center
22 Oct 2020 at 7:00am

Remote training represents a perfect storm of challenges that, if not mitigated, can serve to lengthen the training program, confuse both the trainers and the trainees, and ultimately cause major attrition down the line.

Validating Your Outsourced Customer Care Partnership: Is Your Incumbent 'Sti...
6 Oct 2020 at 7:00am

Great companies are regularly assessing the ongoing value of their partnerships – but how do you measure the true value of your contact center outsourcer is delivering? And how do you test the waters to see how they compare in the market? 

Rethinking the Outsourcer Selection Process in the New Normal
21 Aug 2020 at 2:05pm

In this new world, how will you go about getting your hands on the intangible pieces of the evaluation process?

What's Trending in Customer Service Right Now?
9 Jul 2020 at 6:05pm

Time kind of lost all meaning in the first half of 2020 so it’s especially hard to believe we’re in the middle of summer already. In the world of customer service, every industry has had their own unique challenges this year, and it’s clear that most companies have had to pivot in their approach. We were curious what industry influencers are talking about right now and wanted to share our findings here.

12 Award-Winning Customer Advocacy Success Stories
16 Jun 2020 at 9:50pm

Advocacy leaders from companies such as Cisco, Wiley, Oracle and Marketo, An Adobe Company share their secrets for fueling growth through the power of their advocates.

Google Products: Everything You Need to Know
11 Jun 2020 at 4:20pm

Google offers a wide range of products for advertisers and marketers, e.g. Search Ads 360, the Google Display Network, and Google Ads. Many of the Google products accept a data feed of inventory or information to simplify, optimize, and even enable usage. Understand the uses and differences of the Google Products that can be powered by data feeds with Channable’s Google Products whitepaper.