Free Sales & Marketing Magazines and Downloads from groupweb.tradepub.com
Free publications about marketing, sales and customer relations management.
Brand Awareness Series
3 Oct 2022 at 12:00am
Defining your brand voice is essential for a consistent and unified presence. And yet, brands often struggle with how to create their voice. Companies must be willing to put in the work to first define their voice, and then document it and communicate it with consistency. Companies must also be willing to revisit their voice from time to time to ensure it always aligns with its values.
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How DTC brands build customer loyalty_V2
3 Oct 2022 at 12:00am
Customer engagement and loyalty are two of the hardest things to earn as a new brand.
Heck, even getting customers in the first place is hard. This guide contains three strategies Mejuri, and similar DTC brands, use to keep customers coming back and spreading the word.
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Build Stronger Sales Relationships Faster
3 Oct 2022 at 12:00am
Download the latest eBook and learn how Slack speeds deal cycles and strengthens customer relationships with a transparent, connected collaboration framework.
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The Life of a Deal: How We Run Sales with Slack
3 Oct 2022 at 12:00am
In this webinar, learn how to strategize in channels, bring customers inside the workspace with Slack Connect, and use a simple series of workflows and automations to close deals. By giving reps more customer-facing time and harnessing the power of the extended sales team, Slack can help you achieve your targets.
Things you’ll learn:
Winning more deals as a team Boosting individual rep productivity Scaling faster with automations and workflows that connect Salesforce and Slack Encouraging team selling with account channels Building deeper, differentiated partnerships with customers using Slack Connect Bringing deal context into the flow of work with the Sales Cloud for Slack app
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Legendary Marketing & Sales Customer Stories
3 Oct 2022 at 12:00am
Read this eBook to learn how innovative companies are employing AI Assistants:
? See how Conversica outperforms traditional nurture
? Explore how other Marketing and Sales teams solved pain points with Conversation Automation
? Check out astonishing returns on investment from Conversica AI Assistants
Revenue teams are always looking to champion their technologies, processes, and people to uncover and accelerate revenue opportunities. Fortunately, there is a solution helping supercharge Marketing and Sales teams as they engage, qualify, and move buyers through the funnel: Conversation Automation from Conversica.
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Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation ...
3 Oct 2022 at 12:00am
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert?
This is where standard marketing automation gets out of its depth—traditional, one-way email nurture just can’t provide the kind of personalized, back-and-forth experience needed to move lukewarm leads to sales-ready status. And the only way to scale that one-to-one communication is Conversation Automation: two-way, human-like conversations powered by AI that guide prospects to the next step in the buyer’s journey.
Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI.
Join this webinar to learn:
? Why status quo email automation isn’t enough for today’s customers
? How Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversion
? Top Conversation Automation use cases and best practices for setting up campaigns that deliver big revenue results
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Customer Success, It's Your Time to Shine
3 Oct 2022 at 12:00am
Read the eBook to learn how Conversational AI:
? Helps scale Customer Success teams
? Autonomously motivates product adoption/ usage and promotes customer health
? Helps retain and grow revenue from your existing base at scale
High customer-to-account-manager ratios make it difficult to proactively address customer needs and force Customer Success Managers to prioritize some customers over others. Fortunately, there’s an innovative technology helping CSMs accomplish more without increasing headcount-Conversational AI for Customer Success.
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The Recession-Proof Growth Playbook
3 Oct 2022 at 12:00am
The conversation about the US economy is all over the place—and the uncertainty is giving revenue teams a massive headache. If you’re in Marketing, Sales, or Customer Success, you’ve probably been living the reality for a few months now. Your discretionary spending is being cut and so is your customers’, headcount is frozen or even rightsized, pipeline is down, sales cycles are elongating, and everyone’s freaking out about increased churn on the horizon.
Here’s an idea: buck the market.
? Strategies to set up your team to do more with less
? How to improve your customer experience at every stage of the journey
? Where to invest to stop churn and grow existing accounts
Don’t wait for economic forces to beat you down. Now is the time to set yourself up to win in the next recession—whenever it arrives.
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Maximize Virtual Event ROI
3 Oct 2022 at 12:00am
Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping off point. However, by driving interest prior to the event and ensuring quick follow-up post event, organizations can still realize massive ROI from virtual events.
You’ll Learn:
? How Marketers can boost pre- and post-event conversations by leveraging an AI Assistant
? Tips for maximizing the planning phase of virtual event execution
? How to balance personality and technology in your outreach plan
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Conversational ABM
3 Oct 2022 at 12:00am
Read this eBook to learn how Conversational AI scales:
? ABM execution, leading to iconic customer experiences
? Increased engagement rates
? Critical high-quality pipeline generation
? Accelerated deal cycles
Marketers and Salespeople are always pursuing new ways to improve their ability to attract and convert revenue. One such improvement many companies have already taken is adopting Account-Based Marketing (ABM) to improve Marketing and Sales outcomes. But ABM isn’t without its challenges. And many revenue teams struggle with scaling hyper-personalized outreach. That’s where Conversational AI comes in.
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