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Swisscom Drives Lead Generation with Intelligent Digital Assistants
24 May 2019 at 12:00am

Aiming to generate more and better-qualified leads via Swisscom’s online channels, the telco giant set its sights on educating consumers and streamlining the product selection process. Swisscom used zoovu’s AI-Conversational Marketing platform to launch digital assistants for mobile phones, mobile phone tariffs, and broadband Internet.


200% higher click-through rates in marketing campaigns with digital assistants 3x higher lead conversion rate compared to static product pages Significant ROI 6 weeks after launch

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The Better Work Guide to Customer Service Training
23 May 2019 at 12:00am

Customer service matters more than ever. With a rapidly changing industry and ever-increasing customer expectations, it’s time to rethink customer service training. If companies want to figure out how to improve customer service in the workplace—and impact their bottom line—they need to build, deliver, and measure customer service training and enablement efforts like never before.

That’s why we built The Better Work Guide to Customer Service Training. Lessonly’s Better Work Method will help leaders discover how to create a customer service training program for any team. But don’t just take our word for it. We worked with numerous customer service experts, thought-leaders, and practitioners to explain why training is the foundation of good customer service. Our guide also includes best practices, customer service training ideas, and other helpful resources so teams can learn, practice, and Do Better Work. Enjoy!

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Delivering on the Promise of a Great Customer Journey
23 May 2019 at 12:00am

Managing the complexities of the digital customer experience is critical for today's businesses.

In the digital era, however, this journey often takes place online. Digital experience delivery thus is becoming a core competency for every organization that hopes to engage its customers through digital channels.

This white paper provides insights on how to achieve this goal through the use of modern digital experience platforms, which allow organizations to deliver consistent, connected, and personalized experiences across all devices and channels.

Included in this white paper:

Primary challenges from a customer journey perspective Digital experience delivery maturity model Definition of omnichannel and the terms of requirements

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Personalization vs. Customization: Clarifying the Confusion
23 May 2019 at 12:00am

One of today's biggest buzzwords for marketers is personalization.

While personalization provides marketers and content experience owners the opportunity to drive their customer experience, it is still very much a struggle and misunderstood.

This white paper tackles the difference between personalization and customization and explains why some businesses have difficulty implementing better experiences for their customers.

Included in this white paper:

The difference between personalization and customization Is the technology used for each different? Why businesses customize vs. personalize

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Finding a CMS: Common Mistakes & How To Avoid Them
23 May 2019 at 12:00am

Selecting a new content management system can be a lengthy, stressful process. That’s because the stakes are high. Choosing the wrong CMS for your organization’s needs will have long-lasting effects on time, money, and customer acquisition and engagement.

How do you find the best fit for your organization? The key is avoiding the mistakes and obstacles that lead many enterprises to choose content management solutions they regret down the line.

Join CMSWire, Magnolia and Priocept for a live, hour-long webinar as we explore the most common mistakes organizations make during the CMS selection process and, most importantly, how to avoid them.

This webinar on-demand covers how to:

Shift the focus from features to your unique use cases Avoid overbuying a platform that has too much complexity Ensure you select an extensible, future-proof solution Find a CMS that works for IT, marketing and your customers

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8 Biggest Mistakes IT Practitioners Make and How to Avoid Them
23 May 2019 at 12:00am

Yet according to a 2018 global survey, less than half of IT practitioners are confident they can ensure performance and system availability with their current toolset. So how can IT effectively manage increasingly complex, hybrid environments?

This guide outlines the 8 biggest mistakes IT practitioners make and provides solutions, key takeaways and real-world examples to help you improve IT monitoring and troubleshooting in your organization. Find out how to move from reactive to proactive IT and eventually, predictive IT.

Download your copy to learn how to:

Achieve end-to-end-visibility throughout cloud migration Find trends and root cause faster with automated investigations Eliminate friction between IT and the business

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The Power of Predictive IT: Improve Reliability and Prevent Outages Across Yo...
23 May 2019 at 12:00am

To meet the demands of customers, employees, and the business, IT needs a proactive approach for predicting and preventing issues before interruptions or outages occur. This white paper from Harvard Business Review Analytic Services shows you how predictive analytics and machine learning can help your organization cut costs, streamline operations, raise productivity and improve the customer experience.

Register for your copy to learn:

How companies like Viasat and TransUnion benefit from predictive IT Four steps for building a robust predictive IT structure How to ensure your predictive IT solution keeps delivering value

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A Beginner's Guide to collectd
23 May 2019 at 12:00am

collectd is an open source daemon that collects system and application performance metrics. With this data, collectd can work alongside another system monitoring tool, such as Splunk, to help identify trends, issues and relationships you may not be able to observe.

This e-book gives you a deep dive into what collectd is and how you can begin incorporating it into your organization’s IT monitoring strategy.

Download your complimentary copy of “A Beginner’s Guide to collectd” to learn how to:

Get and configure collectd Analyze collectd data Use Splunk and collectd together to analyze large amounts of infrastructure data

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5 Steps to Transform your IT Organization with AI
23 May 2019 at 12:00am

By using AI and predictive analytics, IT organizations are able to deliver seamless customer experiences that meet changing customer behavior and business demands. Discover the critical steps required to build your IT strategy, and learn how to harness predictive analytics to reduce operational inefficiencies and improve digital experiences.

Download this executive brief from CIO to learn:

5 steps to an effective predictive IT strategy Where AI can help, and where it can’t How to drive revenue and exceptional customer experiences with predictive analytics

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Modernize Your IT Monitoring With Predictive Analytics
23 May 2019 at 12:00am

Download your complimentary copy of “Modernize Your IT Monitoring with Predictive Analytics” to find out how a data-driven, predictive approach to IT monitoring can bring your organization into the world of New IT. You’ll find out where you are on the IT Maturity Framework and get practical tips for how to move up the curve. Plus, you’ll learn how to:

Break down data silos to get the most value from all your data without extensive cleansing and preparation Build alignment between your IT department and business stakeholders Speed up the process of identifying bottlenecks and performing root-cause analysis, letting you solve problems faster and prevent them from reoccurring.

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