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Case Study: How 200 Successful Businesses Leverage Online Marketing to Get Cu...
18 Aug 2017 at 12:00am
Digital marketing is not a “mystery”, it’s no “unexplored land” people found what works with digital marketing a long time ago and they have been exploiting it for years. Digital marketing has a formula and it’s an exact science. In any country, any industry and any niche it’s EXACTLY the same so please don’t fall victim to thinking you’re an exception.
I will tell you how it works in this case study of 200 businesses who are successfully employing digital marketing to get new customers on demand.
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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide t...
17 Aug 2017 at 8:50am
The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.
The following kit contents will help you get the most out of your Marketing research:The Social Marketer's Guide to PinterestWhat the #$@%! Has Happened to Email Deliverability2017 Marketing Automation Interactive Report for AgenciesThe Blended Attribution Playbook
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Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary
17 Aug 2017 at 8:50am
The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don't. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll definitely convince you that it's worth the effort.
The following kit contents will help you get the most out of your Marketing research:Meatball Sundae: Is Your Marketing Out of Sync?What the #$@%! Has Happened to Email Deliverability2017 Marketing Automation Interactive Report for AgenciesThe Blended Attribution Playbook
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Marketing Must-Haves for Spring 2017
17 Aug 2017 at 8:50am
Download this kit today to learn important marketing tactics for spring 2017 to help your business succeed. You'll get templates, instructions, meeting agendas, technology recommendations and more. Plus, you?ll get the latest coverage of important developments in marketing.
Kit includes:Developing an Account-Based Marketing Program A workbook for success to help you turn a great idea and a good strategy into actionThese additional resources to help you get the most out of your marketing research:Developing an Account-Based Marketing ProgramWhat the #$@%! Has Happened to Email Deliverability2017 Marketing Automation Interactive Report for AgenciesThe Blended Attribution Playbook
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How to Align Your Content Campaign Strategy with Your Lead Generation Goals
17 Aug 2017 at 12:00am
Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect the dots between content marketing and lead generation, specifically when it comes to content promotion and distribution.
NetLine Corporation SVP of Audience and Product, David Fortino, compares and contrasts content-based campaigns with cost-per-impression, cost-per-click, and flat rate pricing models and discusses how attaching your content to performance-based campaigns will increase success rates for marketers.
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The 12 Most Important Ways to Get Return on Relationship
16 Aug 2017 at 8:50am
If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship.
This guide will help you:
Build and strengthen relationships with your audience, as a whole and as individuals Authentically set your brand apart from the market Be heard by consumers above the growing "noise" Catch and retain consumer attention to build ongoing engagement Increase your Return on Relationship and reap the rewards.
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Case Study - Self Funding Marketing Campaign
16 Aug 2017 at 12:00am
Building a team that can execute with discipline, creativity and grit is not as easy as it seems. Finding and implementing the right tools (without getting distracted by all the shiny objects in the market) is also difficult. If you can find a partner that not only aligns with your objectives, but actually makes your team and approach better (and successful) is a rare thing. This is a case study in rare things.
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Webinar: 3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level
16 Aug 2017 at 12:00am
Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line.
Register for the live broadcast to learn from the successes of Deloitte?s employee advocacy program, including: How to promote the program internally to re-activate employee participationHow to educate employees on personal brand building so they understand the value of itHow they have altered their content strategy to ensure ongoing growth and success
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2017 State of IT Content Consumption and Demand Report for IT Marketers
15 Aug 2017 at 9:50am
B2B marketers have a growing opportunity to reach IT decision makers by acknowledging the changes in content consumption trends and past mismanagement of prospects.
In 2016, content consumption volume from IT professionals grew by 38% and 54% of the active audience consumed more than one piece of content. Further, 11% of the active IT audience consumed more than 10 resources, averaging only 11 days between content requests. The new IT industry report from NetLine provides deep analysis into the research patterns of IT professionals, IT content trends, and the most in-demand audiences of IT companies. The report is aimed at empowering IT marketers with powerful insights to run more robust lead generation campaigns this year, covering:Data Infrastructure and Data ToolsIT InfrastructureEnterprise ApplicationsSecurityStorageThe 2017 State of Information Technology: Content Consumption and Demand Report is an important read for B2B marketers of IT solutions and services.
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2017 State of Content Consumption and Demand Report for B2B Marketers
15 Aug 2017 at 9:50am
Performance-based goals have led to stricter forms of measurement holding B2B marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving opportunities. NetLine Corporation conducted new research examining more than 8 million leads generated by content syndication campaigns servicing enterprise-level organizations to startups to extract insights for demand generation strategy optimization.
The report features a comparative analysis between the professionals actively consuming long-form content and the in-demand personas marketers are actively seeking to reach. Three key opportunities for marketers to leverage at each stage of the demand strategy are offered in the report:Optimize your content strategy for all stages of the funnelPivot your targeting strategy to build deeper influence within an organizationImprove conversion by realigning your nurture strategy with long-form consumption trendsThe 2017 State of Content Consumption and Demand Report for B2B Marketers features data driven insights to enable marketers to run more successful lead generation initiatives. Download your report today.
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