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Marketing for Small Business
28 Mar 2023 at 12:00am
For small and midsize business owners, creative and efficient marketing is a must-have — even with limited resources.
Insider’s “Marketing for Small Business” is designed for entrepreneurs and marketers looking to learn the latest strategies and techniques to grow their customer base.
Hosted by senior entrepreneurship reporter, Jennifer Ortakales Dakins, this tactical bootcamp will give you actionable tips to maximize the ROI of your marketing efforts. You'll learn how to:
Determine the most effective channels and create a more personalized experience at scale. Build a strong brand identity in order to stand out in a crowded market and establish trust. Leverage tracking metrics and data to optimize your media spend. Create and execute a balanced and engaging marketing strategy with the resources you have.
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TiVo's Walt Horstman Examines Media Buying Strategies in Uncertain Economic T...
28 Mar 2023 at 12:00am
The good news is that advertising agencies and corporate brand managers now have access to an unprecedented amount of data that can be analyzed as well as sophisticated tools that contribute to more accurate and effective targeting and message development.
BizTechReports caught up with Walt Horstman, senior vice president of monetization at TiVo, to learn more about the strategies that can be leveraged to successfully navigate the complex media landscape during an economic downturn.
Here is an excerpt of what he had to say.
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2022 Channel Salary Survey - Part 2: Workforce Satisfaction Trends
28 Mar 2023 at 12:00am
In the face of growing economic uncertainty, Channel Futures is taking an in-depth look at salaries and satisfaction in the channel — their current state as well as trends.
This year’s survey is the first of what we intend to be an annual series. Respondents to our survey were largely (74%) IT and/or communications services consultants and MSPs/VARs, the largest segment of our readership. The remaining respondents (26%) included cloud and colocation providers as well as ISVs and application developers.
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4 Leading Channel Brands That Will Help You Achieve Your Goals
28 Mar 2023 at 12:00am
Download the Channel Futures Media Kit and three Channel Partners event prospectuses.
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Crush Your Q1 Quota Challenge: Get 2023 Off to a Fast Start
28 Mar 2023 at 12:00am
Whether you exceeded expectations for the fourth quarter or want to get off to a fast start in 2023 this webinar will provide insight and education.
In this on-demand webinar attendees will dive deep into the following issues:
Develop a winners and money mindset Select your battleground and spot the right opportunities in your market or existing customer base How to have a business conversation and get customers to prioritize end of year needs How to articulate the value of your MSP and answer the 3 critical questions Overcome the most common customer objections and win.
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2022 Channel Salary Survey - Part 1: How Does Your Compensation Stack Up?
28 Mar 2023 at 12:00am
In the face of growing economic uncertainty, Channel Futures is taking an in-depth look at salaries and satisfaction in the channel — their current state as well as trends.
This year’s survey is the first of what we intend to be an annual series. Respondents to our survey were largely (74%) IT and/or communications services consultants and MSPs/VARs, the largest segment of our readership. The remaining respondents (26%) included cloud and colocation providers as well as ISVs and application developers.
Request Free!
The Essentials of Marketing - 2023 Kit
27 Mar 2023 at 1:20pm
The Essentials of Marketing ? 2023 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing related decisions.
The following kit contents will help you get the most out of your Marketing research:5 Buyer Trends that Every B2B Marketer Needs to Know in 2022Is Your Organization Unlocking the Full Value of Data to Realize the Promise of I4.0?El futuro de las comunicaciones omnicanal con el clienteThe B2B Marketer's Guide to Content Experience
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The Essentials for CMOs - 2023 Kit
27 Mar 2023 at 1:20pm
The Essentials for CMOs ? 2023 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your CMO related decisions.
The following kit contents will help you get the most out of your marketing research:5 Buyer Trends that Every B2B Marketer Needs to Know in 2022Is Your Organization Unlocking the Full Value of Data to Realize the Promise of I4.0?El futuro de las comunicaciones omnicanal con el clienteModern 3D bathroom planner tool empowers customers to bring their best ideas to life
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The Essentials of Advertising - 2023 Kit
27 Mar 2023 at 12:05pm
The Essentials of Advertising ? 2023 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decisions.
The following kit contents will help you get the most out of your Advertising research:5 Buyer Trends that Every B2B Marketer Needs to Know in 20225 STEPS TO CALCULATE YOUR MARKETING BUDGETIs Your Organization Unlocking the Full Value of Data to Realize the Promise of I4.0?El futuro de las comunicaciones omnicanal con el cliente
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Marketing Must-Haves for 2023
27 Mar 2023 at 12:05pm
Download this kit today to learn important marketing tactics for 2023 to help your business succeed. You'll get templates, instructions, meeting agendas, technology recommendations and more. Plus, you?ll get the latest coverage of important developments in marketing.Kit includes:Developing an Account-Based Marketing ProgramA workbook for success to help you turn a great idea and a good strategy into action
These additional resources will also help you get the most out of your marketing research:Developing an Account-Based Marketing Program5 Buyer Trends that Every B2B Marketer Needs to Know in 2022Is Your Organization Unlocking the Full Value of Data to Realize the Promise of I4.0?El futuro de las comunicaciones omnicanal con el cliente
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