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SIEM is Dead
31 Jul 2018 at 12:00am
Cybersecurity is a mandatory operational expense in today?s cyberthreat landscape. However, it?s one that isn?t delivering dividends for enough organizations, as there appears to be a disparity between what businesses are paying for and what they?re actually getting. This white paper hones in on the sources of these issues, and uses hard numbers to explain how mid-market organizations can yield a significantly greater return on investment from their threat detection and response strategy.

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The 3 Hottest Trends Impacting Outsourced Customer Care
13 Jul 2018 at 1:05pm

The only constant in the customer care world is change, and if you don’t keep up, you’ll be left behind. That’s why we’ve compiled these must-read articles to keep you updated and give you some food for thought as you think about the future of your outsourced customer care. 

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The Essentials of Advertising - 2018 Kit
13 Jul 2018 at 7:35am
The Essentials of Advertising ? 2018 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decisions.

The following kit contents will help you get the most out of your Advertising research:[2018 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation VendorsHow to Prepare Contact and Account Data for an Account-Based Marketing StrategyThe Data-driven Product Manager's HandbookMoving the Sales Performance Bell Curve

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How to Cleanse, Build, and Refine Your MarTech Databases
13 Jul 2018 at 12:00am
This in-depth guide reveals:How to best clean, format, and prepare data as it enters your sales and marketing systems Methods for data normalization and enrichmentData segmentation best practicesPractical technology considerationsDownload How to Cleanse, Build and Refine Your Martech Databases now.

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The Complete Deduplication Survival Guide
13 Jul 2018 at 12:00am
Data deduplication is simple in concept but can be quite complex in execution, especially when dealing with records distributed across multiple systems-- it is not a one time exercise. An effective dedupe program is implemented as a continuously running program. This is because duplicate records can trickle in from multiple sources, such as list imports, broken sync between systems, and manual record creation.

In this guide, we?ll share detailed data deduplication how-to?s and best practices, covering what you need to consider before, during, and after a deduplication project. We?ll address people, process, and system issues. Download the guide to discover:Detailed data de-duplication how-to?sWhat to consider before, during, and after a de-duplication projectKey considerations with people, process, and systems

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The Essentials of Marketing - Summer 2018 Kit
12 Jul 2018 at 2:35pm
The Essentials of Marketing ? Summer 2018 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Marketing related decisions.

The following kit contents will help you get the most out of your Marketing research:The Buyer's Guide to Collaboration SoftwareThe Data-driven Product Manager's HandbookHow netFactor Reduced Bounce Rates & Improved Email Marketing Engagement by 300%State of the Amazon Era Data Report

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Breaking Open the Predictive Black Box
12 Jul 2018 at 12:00am
Effectively zero?ing in on the target prospects that are most likely to buy from you requires all 3.
This report shows the results of a survey of 207 sales and marketing professionals in a manager level or above. It asked 82 questions about individual data points, and open-ended questions about ?secret sauce? data-point combinations.

The study results produced these key findings:95% of respondents find positive revenue gains with predictive indicators presentOpportunity wasted: companies are not leveraging Intent or opportunity dataThe most predictive fit data points are job title, and department budgetSales teams tend to value hiring & personnel signals more than marketing teams.Knowing your prospect?s tech stack tops the ?secret sauce? predictive recipesOnly 20% of respondents use predictive data to fuel their ABM efforts

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Moving the Sales Performance Bell Curve
12 Jul 2018 at 12:00am
This eBook outlines tactics and best practices to accelerate the impact of your coaching efforts and effectively ?move the middle?.

Experts from Ambition, Gong, and DiscoverOrg teamed up to develop a scalable action plan to improve the middle 70% of performers, once and for all.

You will learn:How to Identify Your Top PerformersHow Top Reps Leverage Good Data to Fast Track to Close-WonWhat Top Reps Say on CallsHow Top Reps Speak on Calls (Sentiment, Speed, Tone)How to Define and Track Signals of Success

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The Power of Sales Intelligence
12 Jul 2018 at 12:00am
As a sales & marketing professional, you may be aware of the role that contact data alone plays in your prospecting efforts. What you may not realize is how much opportunity you & your team is missing out on if you rely on raw contact data alone.
We address 7 main topics that align with the typical sales cycle & how intelligence can fuel growth across the organization, including data quality & management, ABM/ABE, lead gen, competitive intel, predictive buying signals, & customer retention.

Some of the ways that Intelligence can enable (and accelerate) growth:30% of the contact data in your prospecting database goes bad every year. Refreshed intelligence helps keep it squeaky cleanIntelligence helps you skip the middle-man and go straight to the decision maker, effectively shortening the sales processWhen you can find the right people with one click, you can spend more time refining your sales and marketing efforts to make the biggest impactIntelligence helps you identify prospects specific pain points so you can personalize your messages directly to them

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Dialing Up Success: How Fast-Growing SMBs Stay Ahead of the Pack
12 Jul 2018 at 12:00am
Fast-growing businesses have two things in common: a focus on customers and the need for efficiency. We surveyed 312 small and medium businesses (SMBs) to discover how fast-growing companies use business communications differently from their slower counterparts. The results are instructive?regardless of your growth rate.

This white paper peels back the onion on fast-paced business operations, fast-growing sales, and top-notch customer service to show how companies use communications and collaboration to stay ahead of the pack. Read it to learn:5 things fast-growing SMBs do differently4 ways a business phone system enables growth and profit3 ways cloud-based communications helps customer serviceWhether your goals are to grow market share or to maximize profit, this white paper will show how your business phone system can keep you ahead of the pack too.

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