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Discover the Possibilities of AI in Your Contact Center: Practical Investment...
19 Sep 2019 at 9:50am

Companies must adapt in today’s era of constant digital disruption, but that doesn’t necessarily mean exhaustive technology shifts. Small, practical investments in AI present little risk and offer significant returns. Learn about the ROI of CX transformation in AI for CX: Practical Investments, Proven Return.

More than a trend, AI is a customer experience transformation that you can’t afford to ignore. Discover the practical investments in AI that your contact center must consider today — and the truly significant returns on the horizon.



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Blueprint for Growth: The Ultimate Guide for Turning Customers into Advocates
19 Sep 2019 at 12:00am

This white paper includes strategies for: 

Empowering and rewarding customer advocates Encouraging and responding to customer feedback Developing a plan for continuous improvement Future-proofing processes and tools

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Enterprise-Grade DAMs
19 Sep 2019 at 12:00am

Companies want to know as much as possible about their customers across all of their touchpoints and channels so they can deliver personalized content experiences to the right customers at the right time.

Getting to a unified CX through a connected enterprise is no small feat though. With the increasing number of channels in use today, how does your organization get the right data into one single customer data platform?

Gain insights including:

How AI and Automation can supercharge your DAM The value of a connected, intelligent DAM Answers to your most frequently asked DAM questions

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Intelligent and Integrated DAMs
19 Sep 2019 at 12:00am

The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on.

So how important are digital asset management systems in providing a unified customer experience?

This podcast Q&A interview with Brian Carlson (CMSWire contributor) and Guy Hellier (VP, Product Management at OpenText) discuss enterprise-grade DAMs and how intelligent and integrated DAMs are central to providing a unified customer experience.

Included in this podcast recording:

What is a unified experience? AI and automation within the DAM framework A regular DAM vs. an enterprise grade DAM

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Competing with Big Tech
19 Sep 2019 at 12:00am

While anti-trust investigations may signal fairer policies for publishers in the future, for now, they are still in an odd “frenemies” relationship with Google. 

But the media attention surrounding Big Tech presents an opportunity for ad sales teams to point out the biggest differentiators between their publication and Big Tech. 



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The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide t...
18 Sep 2019 at 9:05am
The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.

The following kit contents will help you get the most out of your Marketing research:The Social Marketer's Guide to Pinterest[2019 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation VendorsHow to Prepare Contact and Account Data for an Account-Based Marketing StrategyIntelligent and Integrated DAMs

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The Essentials of Advertising - 2019 Kit
18 Sep 2019 at 9:05am
The Essentials of Advertising ? 2019 Kit includes the latest in information, coverage of important developments, and expert commentary to help with your Advertising related decisions.

The following kit contents will help you get the most out of your Advertising research:The 9 Ingredients You Need to Create Better Content[2019 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation Vendors3 Mistakes Organizations Make While Developing ABM ProgramsIntelligent and Integrated DAMs

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The Essentials of Sales Kit - Includes a Free ABC of Sales eBook
18 Sep 2019 at 9:05am
The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.

The following kit contents will help you get the most out of your Sales research:The ABC of Sales: Lessons from a SuperstarG2 Crowd Grid for Marketing Account Intelligence[2019 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation VendorsComplete Guide to Understanding, Buying and Using Intent Data

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The Essentials of Sales Kit - Includes a Free Power Principles eBook
18 Sep 2019 at 9:05am
The Essentials of Sales Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions.

The following kit contents will help you get the most out of your Sales research:Power Principles Free eBookCold Calling Tips & TricksRevving Your Salesforce Community EngineComplete Guide to Understanding, Buying and Using Intent Data

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The Essentials for CMOs - Summer 2019 Kit
18 Sep 2019 at 9:05am
The Essentials for CMOs ? Summer 2019 Kit brings together the latest information, coverage of important developments, and expert commentary to help with your CMO related decisions.

The following kit contents will help you get the most out of your marketing research:[2019 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation Vendors3 Mistakes Organizations Make While Developing ABM ProgramsExperiential Commerce: A Strategic Guide for Executives

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